A Thank You From Greg to FoGs (Friends of Greg)


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04.30.21
Greg Fields


Dear FoGs (Friends of Greg):

There’s allegedly one season in Los Angeles: room temp with a gentle kiss of sun. Local weather reports are like watching two sloths high-five one another. I’d argue LA has four distinct “seasons”: fire, flood, earthquake, and oh yes, Awards Season! But the Oscars this year were about as much fun as working for scream-aholic uber-producer Scott Rudin. Those unfortunate enough to tune in suffered through celebutantes bestowing laurels on tone-deafeningly depressing works of popcorn art. I personally awarded “Nomadland” the Oscar for Best Documentary to Illustrate What Happens When You Don’t Save and Invest Your Money...

But Oscars' issues go back further for me. Real award drama was sucked from the ceremony’s sails in 1989 when presenters stopped bestowing awards with the precluding phrase “and the winner is…” Instead, winners were introduced with ”and the Oscar goes to”. Because you know, we don’t want the other nominees to feel depressed on the limo ride home to their gated estate in Brentwood. #sad

Can’t we just forego participation trophies and recognize a winner?! What’s wrong with openly celebrating hard work and sacrifice in the service of achieving something exceptional?

And the WINNER is….

Last week, StreetWise Journal named Gerber Kawasaki THE Top Investment Firm in Los Angeles. Let me repeat: in a city of 20 million souls, we are #1 in finance. The “nominees” ranked beneath us are mind-blowing. #6 Charles Schwab has 21,000 employees; we’ve got just north of 50. #11 Fidelity has been in business since 1946. Three dudes started GK from scratch in 2010 and since then have picked up nearly $2 Billion in assets. Even clients Kanye and The Rock couldn’t boost CAA Ventures ranking above #20.

This recognition came down to two criteria: vision and impact. The GK “Vision” was to break with stale, opaque, and frankly, dishonest industry practices. Instead, we chose to invest with a social conscience and put clients' interests ahead of our own. “Impact” at GK means taking on clients earlier in their career cycle and helping them build wealth instead of waiting for them to be wealthy. Trust me: building wealth is downright difficult and requires nearly obsessive degrees of diligence and dedication. If you don’t rise at 5 AM to check the markets, trade your client on the dip at 6:30, catch up on your East Coast accounts before breakfast, study for the CFP at lunch, then hold a client appreciation dinner that night, you need not apply to be an advisor at GK.

We are now officially the worst kept secret in finance, thanks to our clients and professionals spreading the word.

Thank you all for believing in us and helping us achieve this incredible professional milestone. Because now, you all are the winners too.

Greg Fields is a Financial Advisor of Santa Monica, Calif-based Gerber Kawasaki Inc., an SEC-registered investment firm with approximately $1.8 billion in assets under management as of 02/22/21. The opinions voiced in this material are for general information only and are not intended to provide specific advice or recommendations for any individual. To determine which course of action may be appropriate for you, consult your financial advisor. No strategy assures success or protects against loss. Readers shouldn't buy any investment without doing their research to determine if the investments are suitable for their situation. “All investments involve risk and one should consult a financial advisor before making any investments. Past performance is not indicative of future results.”