Snap Earnings Preview: Can ‘Clueless’ Snapchat Pull Off a Win?

Snapchat’s parent company is reporting earnings on Tuesday for the first time since rolling out its much maligned app redesign earlier this year. The redesign aimed to make the popular app “easier to use,” as CEO Evan Spiegel put it, by creating a starker separation between content from friends and publishers in its Discover tab. Ross Gerber enters the conversation in this Wrap article.

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