GK Media and Entertainment


We help individuals navigate the financial pressures of an ever-changing media and entertainment landscape in this digital age.

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Our goal at Gerber Kawasaki is to democratize financial advice, therefore we have no minimum investment requirement. We believe everyone is entitled to a solid financial plan no matter where you are in your journey.

The GK Media and Entertainment Group is led by Ayal Shmilovich and Elijah Souza, both of whom have vast experience working with most of the top media firms in Southern California, both at the employer level as well as the employee level. They have reviewed many of the employee benefits plans at these firms and are very familiar with the details, having provided financial wellness and educational seminars.

Career movement among competing Media and Entertainment agencies is common. Ayal and Elijah provide critical assistant and support through the entire transition process and help maximize 401(k) plans, health, life, and disability insurance, Flexible Spending Accounts, 529 educational savings plans, and more. They can also review your old 401(k) plan and help you understand all the available investment options after switching employers.

Ayal Shmilovich Managing Partner

Ayal is a Managing Partner at Gerber Kawasaki and has been working with media clients for nearly a decade, helping them with their holistic financial planning and investment management needs. Growing up in Los Angeles, Ayal has seen the transformation of the media landscape and how individuals and employers needed to evolve to keep up. Ayal alleviates the stress that financial matters may create, so creative professionals can focus on being the best at what they do.

Elijah Souza Investment Advisor Representative

Elijah has been working with individuals in media for most of his career. Attending Loyola Marymount University, he has witnessed the evolution of the digital media landscape in Los Angeles firsthand. He has worked with employers to provide financial wellness classes to help get their employees financial houses in order. Financial education leads to a win-win situation for both employees and employers.